Behind the Print: The Story of ‘Raised on Rodeo’
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A print born from dust, denim, and deep roots.
Some prints come to life all at once—a flash of inspiration. Others unfold slowly, like the creak of a barn door at sunset. Raised on Rodeo was one of the latter. It wasn’t just designed. It was remembered.
This print is more than a phrase—it’s a reflection of growing up with grit, freedom, and the call of the arena. Here’s the story behind one of our most personal pieces.
It Started With a Phrase
The words “Raised on Rodeo” came to us the way good things often do—out loud, casual, and unshakable. It hit like truth. Like someone had finally put into words the feeling of living between spurs and sunrises, trucks and dirt, family and fire.
It didn’t need decoration. It needed presence.
So we let the phrase lead.
The Typography: Bold, But Rooted
Western typography has its own language. Letters speak with swagger, slope, and tradition.
For Raised on Rodeo, we used custom lettering inspired by old rodeo posters and livestock signage—nothing too ornamental, just strong lines with a little dust in the corners.
It nods to tradition but feels modern enough to hang in any space, from the family ranch to the city loft.
The Colors: Warm, Honest, Familiar
The color palette had to reflect the world that raised the phrase:
- Saddle browns
- Faded reds
- Off-white like aged canvas
- A whisper of turquoise
These tones come together to feel sun-worn and time-tested—just like the lives that inspired the print.
The Message: Wear It Proud
You don’t need to compete in rodeos to feel this piece. Maybe you’ve only watched from the stands. Maybe it’s metaphorical—raised on hard work, family, loyalty, and a bit of wild.
Either way, Raised on Rodeo is about claiming your roots and flying your flag.
Hang it in a hallway, gift it to someone who gets it, or frame it above the boots by your front door. This one means something.
🖼️ Bring It Home
Want to see it for yourself? Check out the full piece here, available framed or unframed, in multiple sizes.
Because if you were raised on rodeo, you already know—some things never leave you.
